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Currently being used by millions of people around the world, website builders have increased in popularity in recent years, and for good reason. 

Gone are the days when the only way to get online was to go through a designer or developer. Today, with the use of website builders, you can easily get your own website up and running yourself. 

Free website builders have made the world of web design accessible to the average person. The main reason is due to their convenience. 

With a website builder, you can easily build a professional website as quickly as possible. You can even personalize it and make it mobile-friendly. And the only thing you need to know how to do is drag and drop.

But why else are they so popular and who can benefit from using them? In this post, we’ll talk all about website builders. We’ll explain what they are, how they work, and who they’re best for. 

What Is a Website Builder? 

According to Wikipedia, a website builder is a tool that allows the construction of websites without manual code editing. They fall under two categories: online and offline. 

Online website builders are provided by web hosting companies. These are proprietary tools intended for the building of private websites. 

Online website builders run on the provider’s site. Web hosting companies include them as a part of their service packages so users aren’t required to purchase them separately. Their main benefits are how user-friendly and easily accessible they are. The only things you need to use a website builder are a web browser (such as Chrome or Firefox) and an internet connection. 

Another great thing about them is that they’re designed to be used by the average person. It’s not necessary to know how to code or have a background in web development to build a professional website. 

Offline website builders are not as user-friendly as their online counterparts. They come in the form of software programs that run on a computer creating pages. Once the pages are complete they are then published online with a host. 

Offline builders are more commonly used by [professional web designers and developers as they require more technical ability. Users have to install software programs on a computer and save the pages as files. When the design is complete it can then be uploaded to the web host. 

Although there is a learning curve, the benefit of using an offline builder is that you don’t need an internet connection. Because the software is installed on your computer you’re free to work on your website anytime and anywhere. 

Another benefit of offline builders that many designers like is they allow for more customization. You can literally build a professional website the way you want it and personalize it to your liking. 

But because offline builders are harder to use and require more technical ability, we’re going to focus on free online website builders. 

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How Online Website Builders Work 

Online website builders come in the form of drag and drop editors, where users can simply drag elements and place them in their desired location. 

Many people find them extremely easy to use. They’re favorites of those who don’t have a background in coding because of their simplicity. 

Now we’ll discuss how these online website builders work. 

1. After you sign up for an account with a hosting provider of your choice, you then 

can select an available template. Some companies have a large library of templates with hundreds of options to choose from while others only provide a few. 

2. After you’ve chosen your desired template, the next step is to customize it to your liking. Each template comes pre-built with certain content and elements. So all you have to do is change it to fit your needs. You can edit the content, change font styles, upload your logo, and switch out some pictures. You can also add in your contact information and include links to your social media accounts. 

3. When you’ve made your desired changes, you should double-check the website to make sure all your information is correct. If so, and you’re satisfied with the look, all you have to do is publish your site. 

Who Would Best Benefit from Online Website Builders

Because website builders are so easy to use they’re great for almost everybody. They’re used by professionals and beginners alike. 

However, they work perfectly for those who need a well-designed site but who don’t have the budget to hire a professional. They’re also good for people who have a need to get online as quickly as possible. 

Additionally, they’re great for people who don’t have coding experience. Web builders eliminate the need for programming and technical skills. 

Website builders are also useful for anyone who has to make constant changes to their website. If you operate an eCommerce store, for example, you may find yourself making consistent updates, especially if you do a lot of sales, giveaways, or promotions. 

By having an online website builder you can easily make changes like this as often as you need. You can even have fun with your website by changing the color palette and swapping out old photos. 


Using a free website builder is not a daunting task. It provides you with an easy way to get your site up and running while making it look good in the process. 

Your website is an extension of you. It should do more than display your company information. It should reflect the personality of your organization

Free website builders allow you to have fun with your website. You can change the color, change font styles, and swap out pictures. And when you get tired of the look or need to update information, you can change your website again. 

Just because you don’t have design experience doesn’t mean you have to be stuck with a poorly-designed website. Today’s drag and drop website builders make it easy and accessible for anyone to build a professional website.


Bree is a content strategist and writer for B2B SaaS, tech, and video-based companies focused on clear writing and real results (one of her clients saw a +60% increase in product downloads after rewriting their copy). In her off time, she's adventuring around Arizona with her husband and two dogs, gaming with friends, or dressing and researching all things vintage.

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