It’s a simple equation: the more traffic you get to your website, the more opportunities you have to make sales. It’s a no-brainer, which is why the main goal for many website owners is to get more visitors.
But generating traffic is hard. What works for one website might not work for another, and it can often be a long and winding process to get it right.
If you’re stuck with where to start, here are some easy ways you can boost traffic to your site.
Get More Traffic to Your Website With These Strategies
Paying for visitors is one of the quickest and easiest ways to get more eyeballs on your site, get your brand in front of more people, and position your business in the market.
Getting your site to the top of Google for competitive industry search terms takes time. In the interim, you can pay to play – around 41% of clicks go to the top three paid ads on the search results page. Leverage any ad traffic you get by directing it to a dedicated landing page on your site that drives conversions for a double whammy.
2. Social Media
Social media platforms provide an excellent stage to start conversations on, reach a wider audience and, ultimately, direct traffic to your site. Don’t just post blindly, though. Be strategic with hashtags, post when your audience is most active, and interact with your followers.
On Twitter, Facebook, and LinkedIn, you can share links to your website to encourage more visitors, but on Instagram, you’ll need to direct followers to your profile where you should have a link to your site.
3. Search Engine Optimization
Optimizing your website for search will improve its ranking in search results and attract more visitors. Start by targeting relevant keywords that your audience are searching for and create content around those words.
Ensure you’re incorporating your chosen keywords into your site’s metadata too, and don’t forget to target long-tail keywords to attract highly qualified traffic (a.k.a. traffic that is more likely to buy from you). Research has shown that long-tail keyword searches have a 3-5% higher click through rate than generic searches.
The saying “I’ll scratch your back if you scratch mine” has stood the test of time for a reason – people are more willing to give back when they get something in return. Partner up with other websites in your industry and share each others’ content.
You can do this by trading posts to share on social media, doing a link swap in an email marketing campaign, or asking if they can share a link to your site in one of their posts and you’ll do the same in return.
Not only will this drive more traffic to your site from theirs, but backlinks like this also help to boost your search engine rankings.
5. Guest Blog
You can take collaboration one step further and guest post on relevant sites. Start by targeting popular sites in your industry and write a guest blog post for them that will be really valuable to their audience.
Their readers will actively want to find out more about your brand and, therefore, will click through to your website. Don’t forget to add your website link in your guest post byline or in the article itself!
YouTube is the second biggest search engine in the world and drives millions of visitors to websites around the world every single day. Get in on that action by sharing short tutorials, Q&As, and relevant videos with a call-to-action that encourages viewers to visit your site.
Remember to add your website link in wherever you can – like on your profile and in the description of each video – to maximize the amount of traffic you’ll get.
7. Network In-Person and Online
Nothing is more powerful than creating a human connection, and you can do this both in-person and online. Join conversations in LinkedIn and Facebook Groups, participate in industry-specific forums, and attend in-person networking events with a business card on hand.
The more you put your brand and website out there, the more people you’re going to reach and, therefore, the more traffic you’ll get to your site. Establishing a name like this for your brand is also a great way to build trust and position yourself as an industry expert.
8. Create Fresh Content
Keep traffic coming back to your site by publishing regular, fresh content. Not only will this help improve your SEO, but it will provide users with more opportunities to come across your website on social media and via other avenues.
Start by creating a content calendar for the next three months that’s filled with new content to create. As you create each piece, push it out on your social channels and via email to bring visitors back to your site.
9. Get Linkbacks
Generating links from other sites back to yours not only directs traffic your way, but it increases your search engine rankings, too – the more high-quality sites link to yours, the more likely Google is to show it to searchers.
Get links back to your site from popular websites in your industry by creating round up posts featuring thought leaders and sharing first-hand reports and research.
10. Influencer Marketing
Getting traffic to your site is difficult when your website is new and nobody knows about you. This is why influencer marketing can be really effective. You’re essentially piggybacking on someone else’s success and getting your site in front of their already established audience.
Partner up with key influencers in your industry and ask them to share your content, your product, or simply a link to your website with their loyal followers.
11. Make Your Site Fast
Visitors aren’t going to hang around if your site takes ages to load. In fact, 47% of visitors expect a site to load in two minutes, while 40% will actually leave and go somewhere else if it takes longer than three seconds.
Having a slow website is a really easy way to lose visitors. To avoid this, make sure your pages are set up for speed by optimizing image file sizes, page structure, and the functionality of third-party plugins. This will keep your bounce rate as low as possible and, as a result, will improve your SEO efforts.
The web hosting you choose has a lot to do with the speed and stability of your website, so making the right choice is key. Find the right hosting for you here.
Get More Traffic to Your Website
There are plenty of methods to get traffic to your website that you can play around with. Some will work really well and others won’t – it depends on the industry you’re in, the product you’re selling, and who you’re selling it to.
Start by trying out each one of these methods, tracking your results, and creating a plan that includes the strategies that get you the best results.