Did you know there are over 30 million small businesses in the United States alone? And a large majority of them, along with millions of other small businesses around the world, require the best web hosting services of a dependable provider.
Small businesses in today’s economy are faced with unique challenges. Those who previously didn’t see the need for a website are no longer left with a choice.
Having a strong online presence is more essential now than ever. Websites have become mandatory and business owners who don’t have them run the risk of getting left behind.
So what should you look for in your web hosting provider? And how can you choose the best one for your business?
In this article, we’ll show you exactly what those things are and highlight the ones that are the most beneficial for business owners.
You may be unsure about what to look for and expect from your web hosting company. That’s why we’ve identified some key features below that your provider should offer.
In today’s world, it’s essential for businesses of all sizes to have an online presence. Your website is expected to display your basic business information, at a minimum.
But, if you’ve never been online before, the first thing you’re probably concerned with is the price.
Finding a top-quality small business web hosting provider at an affordable price is not a simple task. Many hosting companies use low pricing tactics to attract new customers, only to raise them later.
What most people probably don’t realize is that every web hosting company is not created equal. Some providers will not give you the same value for your money as others.
But, for a new business website, your hosting needs are probably at a minimum. You’re much more likely to base your decision on cost first and foremost.
You probably don’t care if your small business web hosting company offers dedicated servers or VPS. Since this is one of your first websites, your desire is to get up and running for as little as possible.
And just because you don’t have a large budget doesn’t mean you want to be stuck with an unreliable provider.
One of the most important things to consider when choosing your small business web host is what you get for your money. Many web hosting companies include certain features only in their premium packages.
But, you as a small business owner may not have the budget to invest in a deluxe web package at the moment.
So, let’s take a look at some features your web hosting company should include:
Free Email Account — As a new business owner, you may not have the budget to pay extra for an email account. But, many providers do not include them with all packages free of charge. Dreamhost, for example, offers email accounts only at an additional cost.
Daily Backups — Website backups are essential to keep your content safe. Daily backups prevent the loss of any data in case there is an accident. Not all providers offer backups, much less daily ones, so pay close attention to this feature if it’s one you need.
Free Site Builder — Free site builders have grown in popularity and are great for small businesses. They provide a user-friendly way to professionally design a website and get it up and running. Business owners can simply choose a template and customize it to their liking.
cPanel — This is an online interface used as a control panel to simplify website and server management. It allows you to publish websites, manage domains, organize web files, and create email accounts. With your cPanel account you can easily manage all your administrative needs.
Uptime Through Cloud Hosting — Cloud hosting effortlessly increases site speed and allows for easier load and resource balancing. This means you avoid the risk of your site crashing like it would on a physically shared server.
Positive Reviews — Before choosing a company, check and see if they have positive reviews from satisfied users. Any reputable web hosting provider should have no shortage of happy customers.
SSL Certificate — An encrypted SSL certificate will allow you to earn your visitors’ trust. Private details such as their personal data and purchase information is also kept protected.
24/7 Support — Your provider should operate 24 hours a day, 7 days a week in all areas in case you need help and support with your site.
Money-Back Guarantee — If for any reason you aren’t satisfied, your web hosting provider should offer a money back guarantee.
If you’ve been looking for a small business web hosting provider for some time now, you more than likely have heard of WordPress.
This content management system (CMS) makes up 35% of the web. They power a variety of different websites from small personal blogs to Fortune 500 companies.
Matt Cutts, the previous head of Google’s webspam team once said that “sites built with WordPress are capable of ranking higher in search results because the CMS takes care of 80-90% of Google’s crawling issues.”
So not only is WordPress trusted by millions but it’s also SEO-friendly, too. This means you should also look for the best wordpress hosting for small business owners if you’d like to build your site on this platform.
As a small business owner, you already have a lot on your plate to worry about. You don’t need to add web hosting to the list.
Ultimately, it’s up to you to decide what you need from a provider but why not go with a company that’s affordable, trustworthy, and reliable?
You don’t have to sacrifice quality just because you don’t have a large budget. Neither do you have to compromise on essential business services like free email accounts and 24/7 support.
Your website is an essential part of your business. That’s why it’s so important to choose the best web hosting provider for you.