Website Builders: What They Are and Who They’re Best For

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Currently being used by millions of people around the world, website builders have increased in popularity in recent years, and for good reason. 

Gone are the days when the only way to get online was to go through a designer or developer. Today, with the use of website builders, you can easily get your own website up and running yourself. 

Free website builders have made the world of web design accessible to the average person. The main reason is due to their convenience. 

With a website builder, you can easily build a professional website as quickly as possible. You can even personalize it and make it mobile-friendly. And the only thing you need to know how to do is drag and drop.

But why else are they so popular and who can benefit from using them? In this post, we’ll talk all about website builders. We’ll explain what they are, how they work, and who they’re best for. 

What Is a Website Builder? 

According to Wikipedia, a website builder is a tool that allows the construction of websites without manual code editing. They fall under two categories: online and offline. 

Online website builders are provided by web hosting companies. These are proprietary tools intended for the building of private websites. 

Online website builders run on the provider’s site. Web hosting companies include them as a part of their service packages so users aren’t required to purchase them separately. Their main benefits are how user-friendly and easily accessible they are. The only things you need to use a website builder are a web browser (such as Chrome or Firefox) and an internet connection. 

Another great thing about them is that they’re designed to be used by the average person. It’s not necessary to know how to code or have a background in web development to build a professional website. 

Offline website builders are not as user-friendly as their online counterparts. They come in the form of software programs that run on a computer creating pages. Once the pages are complete they are then published online with a host. 

Offline builders are more commonly used by [professional web designers and developers as they require more technical ability. Users have to install software programs on a computer and save the pages as files. When the design is complete it can then be uploaded to the web host. 

Although there is a learning curve, the benefit of using an offline builder is that you don’t need an internet connection. Because the software is installed on your computer you’re free to work on your website anytime and anywhere. 

Another benefit of offline builders that many designers like is they allow for more customization. You can literally build a professional website the way you want it and personalize it to your liking. 

But because offline builders are harder to use and require more technical ability, we’re going to focus on free online website builders. 

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How Online Website Builders Work 

Online website builders come in the form of drag and drop editors, where users can simply drag elements and place them in their desired location. 

Many people find them extremely easy to use. They’re favorites of those who don’t have a background in coding because of their simplicity. 

Now we’ll discuss how these online website builders work. 

1. After you sign up for an account with a hosting provider of your choice, you then 

can select an available template. Some companies have a large library of templates with hundreds of options to choose from while others only provide a few. 

2. After you’ve chosen your desired template, the next step is to customize it to your liking. Each template comes pre-built with certain content and elements. So all you have to do is change it to fit your needs. You can edit the content, change font styles, upload your logo, and switch out some pictures. You can also add in your contact information and include links to your social media accounts. 

3. When you’ve made your desired changes, you should double-check the website to make sure all your information is correct. If so, and you’re satisfied with the look, all you have to do is publish your site. 

Who Would Best Benefit from Online Website Builders

Because website builders are so easy to use they’re great for almost everybody. They’re used by professionals and beginners alike. 

However, they work perfectly for those who need a well-designed site but who don’t have the budget to hire a professional. They’re also good for people who have a need to get online as quickly as possible. 

Additionally, they’re great for people who don’t have coding experience. Web builders eliminate the need for programming and technical skills. 

Website builders are also useful for anyone who has to make constant changes to their website. If you operate an eCommerce store, for example, you may find yourself making consistent updates, especially if you do a lot of sales, giveaways, or promotions. 

By having an online website builder you can easily make changes like this as often as you need. You can even have fun with your website by changing the color palette and swapping out old photos. 


Using a free website builder is not a daunting task. It provides you with an easy way to get your site up and running while making it look good in the process. 

Your website is an extension of you. It should do more than display your company information. It should reflect the personality of your organization

Free website builders allow you to have fun with your website. You can change the color, change font styles, and swap out pictures. And when you get tired of the look or need to update information, you can change your website again. 

Just because you don’t have design experience doesn’t mean you have to be stuck with a poorly-designed website. Today’s drag and drop website builders make it easy and accessible for anyone to build a professional website.

How to Choose the Best Web Hosting Provider for Your Small Business

best web hosting for small business

Did you know there are over 30 million small businesses in the United States alone? And a large majority of them, along with millions of other small businesses around the world, require the best web hosting services of a dependable provider

Small businesses in today’s economy are faced with unique challenges. Those who previously didn’t see the need for a website are no longer left with a choice. 

Having a strong online presence is more essential now than ever. Websites have become mandatory and business owners who don’t have them run the risk of getting left behind. 

So what should you look for in your web hosting provider? And how can you choose the best one for your business? 

In this article, we’ll show you exactly what those things are and highlight the ones that are the most beneficial for business owners.

Finding the Best Web Hosting for Small Businesses 

You may be unsure about what to look for and expect from your web hosting company. That’s why we’ve identified some key features below that your provider should offer. 

1. Affordable Web Hosting Services 

In today’s world, it’s essential for businesses of all sizes to have an online presence. Your website is expected to display your basic business information, at a minimum. 

But, if you’ve never been online before, the first thing you’re probably concerned with is the price

Finding a top-quality small business web hosting provider at an affordable price is not a simple task. Many hosting companies use low pricing tactics to attract new customers, only to raise them later. 

What most people probably don’t realize is that every web hosting company is not created equal. Some providers will not give you the same value for your money as others. 

But, for a new business website, your hosting needs are probably at a minimum. You’re much more likely to base your decision on cost first and foremost. 

You probably don’t care if your small business web hosting company offers dedicated servers or VPS. Since this is one of your first websites, your desire is to get up and running for as little as possible. 

And just because you don’t have a large budget doesn’t mean you want to be stuck with an unreliable provider.

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2. Free Upgrades Standard In Every Plan 

One of the most important things to consider when choosing your small business web host is what you get for your money. Many web hosting companies include certain features only in their premium packages.

But, you as a small business owner may not have the budget to invest in a deluxe web package at the moment. 

So, let’s take a look at some features your web hosting company should include:

Free Email Account — As a new business owner, you may not have the budget to pay extra for an email account. But, many providers do not include them with all packages free of charge. Dreamhost, for example, offers email accounts only at an additional cost. 

Daily Backups — Website backups are essential to keep your content safe. Daily backups prevent the loss of any data in case there is an accident. Not all providers offer backups, much less daily ones, so pay close attention to this feature if it’s one you need.

Free Site Builder — Free site builders have grown in popularity and are great for small businesses. They provide a user-friendly way to professionally design a website and get it up and running. Business owners can simply choose a template and customize it to their liking. 

cPanel — This is an online interface used as a control panel to simplify website and server management. It allows you to publish websites, manage domains, organize web files, and create email accounts. With your cPanel account you can easily manage all your administrative needs. 

Uptime Through Cloud Hosting — Cloud hosting effortlessly increases site speed and allows for easier load and resource balancing. This means you avoid the risk of your site crashing like it would on a physically shared server. 

Positive Reviews — Before choosing a company, check and see if they have positive reviews from satisfied users. Any reputable web hosting provider should have no shortage of happy customers. 

SSL Certificate — An encrypted SSL certificate will allow you to earn your visitors’ trust. Private details such as their personal data and purchase information is also kept protected. 

24/7 Support — Your provider should operate 24 hours a day, 7 days a week in all areas in case you need help and support with your site.

Money-Back Guarantee — If for any reason you aren’t satisfied, your web hosting provider should offer a money back guarantee. 

3. WordPress Compatibility 

If you’ve been looking for a small business web hosting provider for some time now, you more than likely have heard of WordPress.

This content management system (CMS) makes up 35% of the web. They power a variety of different websites from small personal blogs to Fortune 500 companies. 

Matt Cutts, the previous head of Google’s webspam team once said that “sites built with WordPress are capable of ranking higher in search results because the CMS takes care of 80-90% of Google’s crawling issues.”

So not only is WordPress trusted by millions but it’s also SEO-friendly, too. This means you should also look for the best wordpress hosting for small business owners if you’d like to build your site on this platform


As a small business owner, you already have a lot on your plate to worry about. You don’t need to add web hosting to the list. 

Ultimately, it’s up to you to decide what you need from a provider but why not go with a company that’s affordable, trustworthy, and reliable? 

You don’t have to sacrifice quality just because you don’t have a large budget. Neither do you have to compromise on essential business services like free email accounts and 24/7 support.

Your website is an essential part of your business. That’s why it’s so important to choose the best web hosting provider for you.

How Web Hosting Affects Your SEO Strategy

web hosting seo

Most people think keyword selection is the only thing that controls their rank in search engines. While it is very important, the fact of the matter is your web hosting provider plays a major role in the overall success of your SEO strategy

Take into consideration how much time and effort goes into starting a website. First, there’s researching, then designing, then writing web content, then optimizing for SEO. Some people even go a step further and hire SEO experts to ensure Google finds their website. 

But what many people fail to account for is whether or not their web hosting company provides reliable services. Choosing the right one can allow your website to receive an increase in traffic and better search rankings. Choosing the wrong one can have detrimental effects on the success of your website. 

In this article, we’ll show you the impact your web hosting provider can have on your SEO strategy. But first, let’s quickly dive into what an SEO strategy is.

What is an SEO Strategy? 

According to Backlinko, an SEO strategy is the process of planning, outlining, and implementing steps designed to improve search engine rankings. 

So basically, it’s the process you follow when you want to get organic traffic to your website through search results. 

While many website owners get caught up in creating the right content to boost their website’s SEO, some ranking factors can only be attributed to your hosting provider. So the web hosting company you choose plays a major role in whether your site shows up in search engines like Google. 

How Does Your Web Hosting Provider Affect Your SEO Strategy?

So what web hosting issues can impact your search rankings? 

Below we’ve identified five web hosting problems that can keep you from appearing in search results. 

1. Slow Website Speed 

One of Google’s official ranking factors is website speed. This plays a major role in determining where your site lands in search results and if it ranks at all. 

Because Google is so concerned with providing positive user experiences, they don’t want to rank sites that load too slowly. If your website doesn’t load fast enough, you are far less likely to receive organic traffic through search results

Websites that don’t load fast enough are known deterrents for many visitors. Search engines are much more prone to send traffic to sites that load quickly rather than those that are slow and sluggish. 

Because website speed is one of Google’s official ranking factors, they encourage website owners to take all the necessary steps to ensure their sites load as quickly as possible. 

That’s why it’s so important to choose a web hosting company that promises fast loading times

Not only will a slow website keep you from ranking well in search results but it’s sure to turn off any visitors who happen to find your site. The last thing you want is for potential customers to visit your site and grow impatient waiting for it to load. Then, they’ll leave your website in search of one of your competitors, which will ultimately hurt your revenue. 

It’s worth mentioning, however, that other factors can cause your website to load too slowly. Having oversized photos or a lot of animations are a couple of things that can make a website run slower than normal. 

To check the speed of your website, we recommend visiting any of these sites:

2. Uptimes/ Downtimes And Database Connection Failures 

Downtime is when your website is down because of issues with the server. Usually when this happens, it’s related to some problem with the host.

Uptime is the opposite. But, because uptime is not something you’re able to increase by your efforts, you have to depend on the reliability of your web hosting provider

In addition to uptime and downtime is something called a Database Connection Failure. You’ve probably visited websites before and seen one of the following messages: “Internal Server Error” or “Database Connection Failed.” 

These phrases indicate that the database on a website can’t be accessed. This usually occurs when too many users are trying to access the database at the same time. 

The ideal option to avoid any of these issues is to go with a web hosting company that offers 100% uptime. That way, your website will not experience any downtime at all. 

But the problem with a lot of providers is that they aren’t able to make this claim. Many, however, come close and offer a 99% uptime guarantee. But even if your website experiences 1% of downtime, that tiny little percentage is significant enough to affect your search rankings. 

Search engines like Google are all about catering to the user. They want to provide searchers with exactly what they want to see when they want to see it. Their goal is to ensure users always have a positive search experience. 

To accomplish this, search engine spiders will visit your website multiple times per day to scan it for information. If they happen to visit during periods of downtime, they’ll flag your site as unreliable. Because search engines don’t want to display unreliable search results high up, your rankings will drop. 

Aside from SEO, downtime also impacts your site’s authority and leaves website visitors with a poor impression. That’s why we recommend selecting a hosting provider that offers as much uptime as possible (here at Legion Cloud, for example, we include a 100% uptime guarantee as part of our web hosting services). 

This way, when people visit your website, they will have no trouble accessing any of your information. 

3. Location Of The Server 

Search engines send traffic to your website based on where the user is located. If a search is conducted in the United States, for example, the results the search engine displays will predominantly be from websites based in the U.S. 

Search engines evaluate the location of your website when deciding where to place it in their ranking. Your location is determined by your IP address (the label used to identify your network). This is assigned to your website based on where the server it’s hosted on is. 

That’s why you want to use a web hosting company that operates in your country or region, or has servers that operate in your area. This will increase the likelihood of your site being viewed when searches are conducted in that region. 

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4. Secure Site/SSL Certificates 

Trust means everything on the internet, just like in every other business. As such, your website should use Hypertext Transfer Protocol Secure (HTTPS) as a minimum to encrypt incoming and outgoing data from its site and build trust with your visitors.

You can accomplish an HTTPS-based site by installing an SSL certificate. If you don’t, visitors who come to your site will get an alert message warning them of the potential danger. This can make them leave and never return. 

Legion Cloud, however, ensures the security of our hosting, and we provide SSL certificates to avoid showing alert messages like the ones mentioned above. Our AI-powered security feature alerts users about any failures and bugs to prevent security problems. 

5. Backup/Loss Of Data 

Nobody likes to think about it, but the loss of data is something that can occur with any website. 

Take a second and consider what it would mean for you if you suddenly lost any of your website data. How would it affect you? Would you have to create a brand new SEO strategy from scratch? 

Sadly, many website owners have experienced this tragedy. An attack from some hacker that wiped out all their data suddenly hit them. A loss of data can lead to a decline in search rankings and be detrimental to your website

That’s why we advocate for choosing a web hosting company that has a suitable recovery plan. Then, you can rest assured knowing that if disaster strikes, your data will be protected. 


When deciding on your web hosting provider, you may be tempted to go with popular brands that offer the lowest prices. While price is an important factor, it shouldn’t be the sole basis of your decision. 

One of the most essential factors in the success of any website is visibility. Without high placement by search engines, your website won’t be viewed nearly as often, regardless of how great your content is. 

Having a good SEO strategy is about much more than optimizing your website with the right keywords. Your web hosting company plays a vital role in your ability to carry out your plan. They can greatly impact whether your site is visible in search engines. 

That’s why we recommend doing a web hosting comparison before choosing your provider. Some things regarding SEO are outside of your control, and you might have no say over how search engines operate and all their inner workings, but you can control who you select as your hosting provider. 

Choosing the right one will leave you with peace of mind. You’ll be secure with their web hosting services, knowing your data is protected and that your site won’t go down. Then you can worry less about your website and focus more of your time on running your business. 

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